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Course Description

Healthcare advertising is a multi-billion-dollar industry. Promotional medical writers play an integral role in the conceptualization and development of digital and printed healthcare marketing material. This course takes learners behind the scenes of healthcare advertising to understand how the industry works and how to develop compelling advertising copy against the backdrop of a highly regulated advertising environment. Students will apply the principles of promotional medical writing (i.e., medical copywriting) through several small assignments and the production of a piece of marketing material (speculative work) for use in their portfolios.

Applies Toward the Following Certificates

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Enroll Now - Select a section to enroll in
Section Title
Writing For Healthcare Advertising
Type
Online, self-paced
Dates
Jun 03, 2024 to Jul 18, 2024
Type
Online, fixed date
Days
Th
Time
6:00PM to 7:00PM
Dates
Jun 06, 2024 to Jul 18, 2024
Schedule and Location
Contact Hours
7.0
Location
  • Online
Course Fee(s)
Tuition non-credit $1,600.00
Section Notes

Synchronous sessions are conducted on Thursdays, 6:00-7:00pm, CST.

Specific dates are: June 6, 13, 20, 27, July (2 to avoid 7/4) 11, and 18.

Section Title
Writing For Healthcare Advertising
Type
Online, self-paced
Dates
Mar 10, 2025 to Apr 24, 2025
Type
Online, fixed date
Days
Th
Time
6:00PM to 7:00PM
Dates
Mar 13, 2025 to Apr 24, 2025
Schedule and Location
Contact Hours
7.0
Location
  • Online
Course Fee(s)
Tuition non-credit $1,600.00
Section Notes
Synchronous sessions are scheduled on March 13, 20, 27, April 3, 10, 17, and 24.
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